Fly by jing triple threat8/14/2023 ![]() ![]() I launched a Kickstarter at the time for a Sichuan Chili Crisp, which was one of the flavor bases for a lot of my dishes. In 2018, I went to the natural products expo, Expo West, and I was really shocked to see how few multicultural options there were for natural foods. I went to Chengdu and studied with one of the greatest living chefs in China, and I started cooking as a very personal expression of my own experience - having been born in Chengdu, growing up all over the world, and wanting to create food and flavors that fit into the way that we eat today. ![]() One thing led to another and I quit my job and opened a restaurant in Shanghai. I started working in food media as a writer, shining a light on the food culture of Chinese cuisine. It started as a personal quest to reconnect to my roots, but eventually, the more I learned about China’s 5,000 year food heritage, the more I realized how little of it made its way to the west. I found myself accidentally in Asia in my twenties for a tech job, and I began reconnecting with my identity and heritage through food. In that process, I became really disconnected from my heritage. JG: I was born in Chengdu, which is the flavor capital of China, but I grew up moving around to eight or nine different countries. ![]() I’d love to start by learning more about your personal story and how you came up with the concept of Fly By Jing. In this installment of The Quality Makers, founder Jing Gao shares her story of growing up around the world, building a brand that “tastes different,” and evolving alongside Fly By Jing. Recently, the brand announced an investment from Prelude Growth Partners ahead of an upcoming rollout in stores like Target, Whole Foods, and Sprouts. Last year alone, Fly By Jing earned coverage by Forbes, Food & Wine, and The New York Times while growing revenue by 1000%. “Jing” is a nod to founder Jing Gao’s birth name, which she recently reclaimed after living most of her life as “Jenny.” Crafted with equal intention, Fly By Jing is introducing bold, “uncensored” Chinese flavors to American diners. “Fly” references China’s hole-in-the-wall eateries so popular they attract diners like flies. Join us as we get an inside look at the world of digital shopping through the eyes of the individuals shaping it…įly By Jing, the modern Asian food brand whose Sichuan Chili Crisp is an internet favorite, was named with intention and brilliance. Keep reading to shop 20 great gift ideas we found at Target for the foodie in your life-even if that foodie is you.Welcome to The Quality Makers, an interview series highlighting pioneers in the direct-to-consumer space. And when in doubt, a gift they can eat is always a good idea. Are they trying to save money by cutting back on visits to their local barista? Try a state of the art bean grinder that'll help them make professional-grade coffee at home. Is their cookbook collection a maze to navigate? A sleek stand will keep their go-to recipes on standby. Do they love their summer balcony-grown herbs, but can't get the plants to stay alive come winter? Gift them an LED-powered countertop garden that doesn't depend on the weather to thrive. Because tracking down the perfect culinary-related present for someone who may or may not have a favorite type of sea salt can be a formidable challenge, start by considering what's missing from their kitchen. Whether they always insist on making the reservations or are the go-to dinner party host of the friend group, chances are you have a self-proclaimed foodie on your holiday shopping list. ![]()
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